One of the most important things you can do with your online business is build an email list.
If you're not building a list yet, get started today!
Having the ability to send emails to your list at anytime gives you leverage. You can create traffic on demand and control where it goes. That really comes in handy when you have an offer to promote.But it all depends on your email marketing efforts.
The way you send emails and how you communicate in them is absolutely key.
You want to build an audience around you that trusts what you have to say, rather than have your emails deleted or unsubscribed.
So if you’re looking to boost your email marketing results, then check out the following 3 tips:
1. Roll Out The Red Carpet For Your Best Subscribers
For all your subscribers that consistently open and click your emails, be sure to treat them really well. In fact you'll want to segment them onto a separate list so you can send targeted emails to them.
Email marketing is data-driven heavy. For example, you see that out of your 1,000 subscribers, only 100 have opened, and 50 have clicked on your links in the email you sent. You can offer these responsive subscribers a special offer like a discount or coupon. It makes sense, as giving these subscribers special treatment is only going to increase their loyalty down the road.
2. Stay Top of Mind With Your Subscribers
It would be awesome if every single subscribers remembered everything about you and your business, but sadly that's not the case. People sign up for all kinds of email lists, and it’s rare to see a list of 25,000 email subscribers all in sync with your latest.
For that reason alone, it's really helpful to email your subscribers on a consistent basis, where you send them a mix of high-quality content and offers. When you deliver value in your emails, your subscribers are more likely to think of you when they have a problem to solve.
3. Use a P.S.
The postscript (P.S.) has proven to be a great place to influence your subscribers. You can use it to inject a strong sense of urgency for your call to action. Or recap the key points of your email. Or leave a cliffhanger statement that has your subscribers anticipating your next email.
The choice is yours!
You can mix it up, be creative and do what works best for your business goals. The point is, the (P.S.) is an excellent place to get a last word in before you close the email.
Email marketing can be lucrative for your online business when it's done right.
If you need a boost in your email marketing, use the tips above and you'll see a positive difference in your results.
What email marketing strategies are you currently using?