5 Ways to Discover What Your Audience Wants in a Digital Product

Digital Product

Digital products are one of the most cost-effective products to create. And they can be highly profitable for your online business.

You create them once and can profit off them for years. There's no need for sourcing, inventory, shipping or any of those additional cost that can eat into your profits.

But you can't just create any product. You have to create one that your audience wants. One that they will actually pay for. Otherwise it's most likely going to flop.

Many people get hung up on trying to figure out what their audience wants and it keeps them from creating a great product.

I recently went through one of Ben Adkin's product creation courses, and I have to say it's spot on. It definitely helped me create my last product which I did a product launch for.

In Ben's course he talks about having a sole focus about your product. That focus should be to provide a solution to just ONE problem. That's one problem-one solution.

So now you just need to go out and find what that is. Here are 5 ways to discover what your audience wants in digital product:

1 - Ask Your Existing Customers and Prospects

This is one of the easiest ways to find out what your audience wants. Your existing customers and prospects on your email list, social media or blog, can give you a lot of insight into what they need help with.

Simply do a survey and ask them what their most pressing issue is at the moment. When you create products based on the needs and wants of customers, the product pretty much sells itself.

​2 - Check Out Industry and Niche Forums

Forums are full of people who passionate about a specific topic. They discuss their problems, insights and opinions they have about that topic. It's a great place to pick up on what's trending and the issues that your audience is currently dealing with.

When you visit these forums look for problems that are pop up over and over again. You can then choose one of those problems to focus on solving.

​3 - Visit Popular Blogs in Your Niche

Popular blogs in your niche share an audience who are similar to yours. Their audience is telling the blog owner every day the problems they want fixed. You can be a fly on the wall in the blog comments and see what people are asking and the issues they're bringing up.

Another good indicator is checking the engagement a particular blog topic gets. If you see a blog post with lots of comments and social media shares that means it's a hot topic, and you should check into it see if there is a problem you can solve.

​4 - See What "Dummies" Are Selling

Well not actual dummies haha. I'm talking about the "For Dummies" books ie "Auto Repair For Dummies". If you've been to any book store then you've most likely seen their yellow books around. The reason they are a good resource is because they create physical books that people will actually buy. The Dummies brand will not put out a subject that isn't a winner.

You can visit Dummies.com and take a browse through their books. This will give you a good idea of what people are looking for in a product.

​5 - View Amazon's Best Sellers List

I love going to Amazon, so sometimes I can get distracted trying to do research there (damn you Amazon Prime haha). But all shopping aside, Amazon is a great resource because they showcase the best sellers which gives you a clear insight into what people really want.

Amazon even lets you preview digital products so you can see what they're all about. This is huge because you can see the exact topics in the product that would be appealing to your audience.

​Final Thoughts

When you do your research, write down the top 5 biggest problems you come across. Once you got 5, ask yourself:

Which one of these am I most excited to create a digital product about?

If you're excited to about the product, you're going to finish creating the product. The great thing is, you'll have a product that your audience actually wants.

What ways have you used to discover what your audience wants in digital product?