In my last post I shared the first set of success tips for product launches. If you haven't seen them yet, you can see them here: Product Launch Success Tips Part 1
I gained several insights before, during and after my product launch, and as promised I'm going to share more with you today.
Be sure to take notes.
Here are the next few tips to have a successful product launch:
Hold a JV Contest With Prizes to Influence More JVs to Promote Your Offer
JVs get really motivated to promote your launch when they have extra incentives - like cash prizes, vacation giveaways, electronic gadgets and other cool stuff.
The biggest product launches tend to have the biggest prizes available. And it attracts the super affiliates like bees to honey. But that doesn't mean you can't have a JV contest and offer prizes if you have a small launch.
Do what works best for you and your budget. Require that JVs get a minimum number of sales to be eligible for the prizes. That way you know you can definitely compensate prize winners when the JV contest is over.
Don't Approve Just Any Affiliate. Make Sure You Evaluate Them First
Affiliate networks like JVzoo, ClickBank and WarriorPlus, make it really easy for product creators and affiliates to connect.
Most affiliate networks give you the ability to approve who can promote your products. This is important because you don't want just anybody out there promoting your launch.
There are plenty of spammer affiliates out there who have no problem using any means possible to make a chunk of change with your offer. Even though you're making money, this can come back to bite you if they use methods that are illegal, dishonest, or harmful.
You have a reputation to protect so before you approve an affiliate to promote your launch, make sure you know who they are. Ask them how they found out about you. Ask them to provide you details on how they intend to promote the launch. Ask for their Facebook/Blog so you can see what they're all about.
Be Careful of Who You Give Review Copies of Your Product To
Review copies of your product are very helpful for JVs and affiliates to determine if its a good fit for their customers. Especially if you're new to the niche or they don't know you.
There are some people out there who ask for review copies just to get your product for free. It's unfortunate but it happen sometimes.
The best thing to do is make sure you're dealing with legit marketers who are serious about promoting your offer. Once you talk to enough people you start realizing who's serious and who's not.
To Be Continued...
That's all for today. In my next post I'm going share more insights I learned during my product launch. Stay tuned, it will definitely help you out with yours.
In the meantime, what are some of the things you've learned from doing product launches?