As part of sharing my journey to building six-figure and seven-figure online businesses, I wanted to give you a peek behind-the-scenes of how I've been generating web traffic to my squeeze pages and sales funnels in 2017.
My main focus has been a mix of paid advertising and organic traffic. I currently use paid sources for short-term traffic and organic sources for long-term traffic.
The traffic methods I use are: Facebook Ads, Solo Ads, Social Media, Blogging and SEO. Here are a few tips about each traffic method to help you succeed with them:
Facebook has been a great source of traffic for my squeeze pages and sales funnels. I can steadily build a list and make sales with it's targeting features. However, it's important to optimize your ad creative because it has direct impact on your conversions.
As much as you hear about Facebook ad copy, for some reason, the same amount of attention isn't given to the images. The thing is, visual content is very engaging on Facebook so you want to get it right.
Speaking of visual content, Facebook video ads is the next step I want to take to advertise my online business.
Solo ads are one of my favorite traffic sources. They're really simple to set up, and the subscribers are very responsive. But it's important to work with the right solo ad vendor.
Unfortunately there are so many solo ad vendors it's hard to tell the good from the bad. To avoid getting ripped off, be sure to do your research on the solo ad vendors you're looking to buy from. Check out who they've worked with, their credentials, reviews about them, and anything else you can find on them. Many vendors have test traffic packages so you can see what kind of results they deliver.
I recommend to start small and see how their traffic performs. If it's a good source then you know it's safe to set up bigger orders.
Currently I'm posting on Facebook, Twitter, and Instagram every week. I post less frequently on Google+. The best traffic so far has come from Facebook this year. Funny thing is, my Instagram posts get the most engagement with no promotion on my part.
To handle social media effectively, use a content calendar to organize your post topics, post content, and post dates and times. It's very helpful to know what you're posting and when you're posting so you can deliver to your audience consistently.
By the way, if you haven't already, be sure to follow Online Business Lifestyle's socials. My username across all social media is @oblifestyle17.
This is definitely my long-term traffic strategy. I look for my blog content to bring in organic traffic from the search engines, and from people sharing it around the internet.
If you're going to get into blogging, you should have a story element behind your blog. Whenever you ask someone about the blogs they like, they always say "I follow so and so's blog". People follow because they want to follow your journey.
Of course great, valuable content is the main thing that will keep readers coming back, but your ongoing story gives them something to follow.
Search Engine Optimization (SEO)
SEO goes hand-in-hand with my blogging. I optimized my blog with SEO plugins to assist with on-page SEO. Then along with the blog content I'm posting, I aim for the posts to rank high for their keywords.
My advice is if you're not SEO savvy then you can either take the time to learn and do-it-yourself, or save time by hiring SEO services. I like to save time by letting the SEO experts handle the tedious stuff like getting quality backlinks.
My #1 goal of my entire traffic generation strategy is to build my email lists. I point the traffic to squeeze pages and sales funnels that allow me to get fresh subscribers and customers. From there I nurture my list with content and promote relevant offers.
If you're going to have an online business, your main focus should be building your email lists. With email you have a direct way to speak to your audience, build a relationship, and have them visit websites that you recommend. In other words you can generate traffic on demand and control where it goes.
If you're not happy with your current web traffic, then you can use the traffic generation strategy above to boost your results. The right mix of traffic makes all the difference in your online business success.
What traffic methods are you currently using? Let me know in the comments below.